Developing Your Advertising Skills

Lesson objectives:

• Understand how to describe an item in a postive exciting way


• Understand how to use wording in a printed advert to appeal to an audience


• Understand the mark scheme for adverts

Success Criteria

A: You use excellent creative words and images to make an item seem extremely appealing. Your advert is extremely appropriate and tells the audience exactly what to expect from the product.

B: You use imaginative words and images to make an item seem mostly appealing. Your advert is very appropriate and gives the audience a good idea of what to expect from the product.

C: You use words and images that show some imagination and some appeal to an audience. Your advert is mostly appropriate and gives the audience some idea of what to expect from the product.

D: Your words and images show understanding and try to appeal to an audience. Your advert is quite appropriate and tries to give an audience a small idea of what to expect.

E: Your words and images show some understanding but have little appeal to an audience. Your advert is partly appropriate but gives the audience little idea of what to expect from the product.

Starter:

Look at the adverts in front of you and look at the mark schemes on the tables in front of you. Decide what grade you think the advert is and place it on the right table. Feedback to the class WHY you think it is that grade.

Main Task:

You have 5 minutes to: LOOK at the appearance of your chocolate / sweet and add in describing words.

You have 5 minutes to: SMELL your chocolate / sweet and add in describing words

You have 5 minutes to: TASTE ONE of your chocolates / sweets and add in describing words

You have 5 minutes to: Eat the 2nd of your chocolates and feel the TEXTURE of your chocolate / sweet and add in describing words.

You now have 15 minutes to DRAW an advert for your chocolate / sweet using the some of the describing words you discovered. You could use these words in the name of the product, the slogan, the description etc. You can also add in appropriate background images, colours etc if you have time. Put your name on the advert.

Plenary:

Swap your advert with someone else. When you have someone else's advert in your hands, place it on the right table depending on the grade you think it belongs to.

http://www.youtube.com/watch?v=fK8DidZT9SM