Coming up with your own ideas for an advert

In today's lesson you will be coming up with your own ideas for adverts. You can choose to advertise any product but it has to be something practical and realistic that you could buy in a shop and it can't be a film, clothes, music, a game or a magazine.

In the past, here are some things students have chosen to advertise:
Hair gel, training, shampoo, headphones, fizzy drinks, energy drinks, chocolate, weight loss products, watches, etc. You can choose to advertise something that is not on this list but you MUST agree it with Miss Germaine first so she can tell you if it is alright.

Once you have decided on what product you want to advertise you must do the following tasks:

1) Create a NEW POST called "Conventions of Adverts". In this post, make a list of the conventions (common features) of printed adverts. eg a slogan etc. You should try and have at least 6 things on your list. When finished, click on publish post.

2) Create a NEW POST called "Adverts for _____" and insert the type of product you will be advertising. eg "Adverts for trainers". Find 2-4 examples of print adverts for similar products (eg if you have chosen trainers, find some adverts for trainers.) Upload them to your blog along with a paragraph for each advert about what the following things

• The name of the company and the name of the product they are advertising eg Nike Air Shocks


• What you like or dislike about each advert


• What the Unique Selling Point is for each one. eg "the unique selling point of this advert is that the trainers have extra bounce in them, making them perfect for sports that involve jumping like basketball.


• Who the target audience is for the advert and how they make this clear in the advert. Dont just think about age, also consider gender, hobbies, interests, etc eg "the target audience for this advert is sporty men aged 16-25. This is made clear by the masculine colours of blue and black, as well as the sporty images. They have also included lots of energetic words such as "cool" and "extreme" which would appeal to that age group."


• When finished, click on publish post.

3) Create a NEW POST and call it "My Idea for an Advert. In this post you must write about the following things:

• What type of product you will be advertising and what its "unique selling point" will be


• What type of person / celebrity you will have in your advert (if any) and why


• What the name of your company / product will be and why


• What main colours you will use in your product and why


• Who the target audience for your product will be (age, gender, hobbies and interests, etc)


• When finished click on publish post.