













B: Wording and images are IMAGINATIVE and MOSTLY APPEALING to a SPECIFIC audience. The final product is VERY APPROPRIATE and MOSTLY PROFESSIONAL, and shows a VERY GOOD LEVEL OF TECHNICAL SKILL. The audience have a GOOD IDEA OF WHAT TO EXPECT from the product. MANY CONVENTIONS have been used.
C: Wording and images show SOME IMAGINATION and have SOME APPEAL to a SPECIFIC audience. The final product is MOSTLY APPROPRIATE and shows a GOOD LEVEL OF TECHNICAL SKILL. The audience have SOME IDEA OF WHAT TO EXPECT from the product. SOME CONVENTIONS have been used.
D: Wording and images show UNDERSTANDING of the product and TRIES TO APPEAL to an audience although perhaps unsuccessfully. The final product is QUITE APPROPRIATE and shows a BASIC LEVEL OF TECHNICAL SKILLS. The audience have SOME IDEA OF WHAT TO EXPECT from the product. SOME CONVENTIONS have been used.
E: Wording and images show SOME UNDERSTANDING of the product but have LITTLE APPEAL to the audience. The final product is only PARTLY APPROPRIATE and shows LITTLE TECHNICAL SKILL. The audience have LITTLE IDEA OF WHAT TO EXPECT from the product. VERY FEW CONVENTIONS have been used, IF ANY.
2) Next you need to start creating your own advert in Photoshop (you came up with the idea before half term). This is for coursework and everyone should be aiming to meet the requirements for at least a C grade. You will only have 2 lessons to complete your advert. When you want to save your advert, make sure you save it as a Photoshop document (not as a JPEG) in the following way. Go to FILE - SAVE AS - MY COMPUTER - MULTIMEDIA - STUDENTS - PHOTOS - MEDIA STUDIES - WRITE - YEAR 9 MEDIA STUDIES
If you save it as a Photoshop file you will be able to edit it again in future lessons. IF you save it as a JPEG you will lose all your layers and will be unable to edit it again in future.
Success Criteria
A: You use excellent creative words and images to make an item seem extremely appealing. Your advert is extremely appropriate and tells the audience exactly what to expect from the product.
B: You use imaginative words and images to make an item seem mostly appealing. Your advert is very appropriate and gives the audience a good idea of what to expect from the product.
C: You use words and images that show some imagination and some appeal to an audience. Your advert is mostly appropriate and gives the audience some idea of what to expect from the product.
D: Your words and images show understanding and try to appeal to an audience. Your advert is quite appropriate and tries to give an audience a small idea of what to expect.
E: Your words and images show some understanding but have little appeal to an audience. Your advert is partly appropriate but gives the audience little idea of what to expect from the product.
Starter:
Look at the adverts in front of you and look at the mark schemes on the tables in front of you. Decide what grade you think the advert is and place it on the right table. Feedback to the class WHY you think it is that grade.
Main Task:
You have 5 minutes to: LOOK at the appearance of your chocolate / sweet and add in describing words.
You have 5 minutes to: SMELL your chocolate / sweet and add in describing words
You have 5 minutes to: TASTE ONE of your chocolates / sweets and add in describing words
You have 5 minutes to: Eat the 2nd of your chocolates and feel the TEXTURE of your chocolate / sweet and add in describing words.
You now have 15 minutes to DRAW an advert for your chocolate / sweet using the some of the describing words you discovered. You could use these words in the name of the product, the slogan, the description etc. You can also add in appropriate background images, colours etc if you have time. Put your name on the advert.
Plenary:
Swap your advert with someone else. When you have someone else's advert in your hands, place it on the right table depending on the grade you think it belongs to.
http://www.youtube.com/watch?v=fK8DidZT9SM3) Create a NEW POST and call it "My Idea for an Advert. In this post you must write about the following things: